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Brand Documentation
This guide is here to unify all communications and Visual Beeme for consistency.
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Logo Identity
The Beeme logo is a key representation of our brand identity. It combines a heart-shaped bee symbol with simple, modern typography, reflecting the values of caring, naturalness, and the warmth of family that we consistently bring to every product.
Typography
Typography is a crucial element in establishing Beeme's consistent visual identity. The font selection reflects the brand's warm, modern, and accessible personality for moms.
Proxima Soft
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
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Proxima Nova
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
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Color
Color is a crucial visual element in shaping Beeme's identity. Our color palette was chosen to reflect the warmth, cheerfulness, and sense of security we always strive to bring to families.
Primary Color
Yellow Lemon
#FFC600
Sunglow
#FFC945
Neon Tangerine
#FF8A0B
Spanish Orange
#F16800
Burnt Umber
#87571F
Secondary Color
Pastel Green
#97E27D
Powder Blue
#EBF8FF
Latte
#FFF4D6
Parakeet Blue
#82ADFF
Shadow Gray
#3E3E3E
Mascot
Beebee is a cheerful little friend who symbolizes the warmth and joy of Beeme. Not only is she a cute character, but she's also a playmate and friendly companion for mothers and children.
Mascot – Beebee
Meet your playful buddy Beebee! This cheerful bee isn’t just here to buzz around but to be a fun and friendly companion for both moms and babies. Beebee embodies the hardworking, caring spirit of bees, bringing a sense of joy and curiosity wherever they go. With a cheeky and lovable personality, Beebee loves to share fun facts, silly jokes, and a sprinkle of positivity to brighten your day. Think of Beebee as your little one’s playful sidekick, always buzzing with ideas and ready to bring smiles to every moment. Beebee reminds us that life is sweeter when we care for each other, just like the bees do!
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Asset Creative
Beeme's creative assets are a collection of visual materials that support consistent brand communication. All of these assets have been curated to align with the brand's visual identity, values, and intended message to the audience.
Documentation
Documentation serves as the official archive of all Beeme activities and events, both internal and external. This section helps ensure that every activity is properly recorded, accessible, and used as a reference for future brand development.
Office Event
Contains documentation of internal office activities, such as meetings, training, workshops, and team outings. This documentation illustrates Beeme's solid, collaborative, and passionate work culture.
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Brand Event
Summarizing external activities directly involving the brand, such as expos, product launches, community gatherings, and collaborations with partners or KOLs. This documentation serves as concrete evidence of how Beeme interacts with consumers, the community, and strategic partners.
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Brand Colleterals
Brand collateral comprises all the supporting materials for Beeme's identity, used to strengthen visual communications, both internally and externally. These elements are designed to maintain brand consistency, create a pleasant experience, and foster consumer trust.
